📊 Campaign Analytics

Email Open Rate Calculator

Calculate all your key email marketing metrics — open rate, CTR, CTOR, bounce rate, and unsubscribe rate — and instantly benchmark against industry averages.

5 key metrics
Industry benchmarks
Performance ratings
Instant results
Total number of emails sent
Sent minus bounced
Unique recipients who opened
Unique recipients who clicked
Hard + soft bounces
Recipients who unsubscribed

📈 Industry Benchmark Reference

MetricPoorAverageGoodExcellent
Open Rate<15%15–21%22–35%>35%
Click-Through Rate<1%1–2.5%2.5–5%>5%
CTOR<5%5–10%10–20%>20%
Bounce Rate>5%2–5%0.5–2%<0.5%
Unsubscribe Rate>0.5%0.2–0.5%0.1–0.2%<0.1%

Frequently Asked Questions

What is a good email open rate in 2026? +
The average email open rate across all industries is 21.5%. A good open rate is 25–35%. Anything above 35% is excellent. B2B averages 23–30%, e-commerce 15–20%. Results vary significantly by industry, list quality, and subject line quality.
What is CTOR in email marketing? +
CTOR (Click-To-Open Rate) = (Unique Clicks ÷ Unique Opens) × 100. It measures how engaging your email content is to people who actually opened. A good CTOR is 10–15%. Low CTOR means your content or CTA needs improvement even if opens are high.
What bounce rate is too high? +
Hard bounce rate above 2% is dangerous — it can get your sending domain blacklisted. Keep bounce rates below 0.5% by cleaning your list regularly before every campaign. Use the Email List Cleaner tool above to remove invalid emails.
What's the difference between open rate and CTOR? +
Open rate = opens ÷ delivered. It measures how compelling your subject line is. CTOR = clicks ÷ opens. It measures how compelling your email content is once opened. You need both to diagnose campaign performance properly.

🔧 Related Email Marketing Tools

🧹 Email List Cleaner 📬 Subject Line Tester 🛡️ Spam Words Checker 🔗 UTM Link Builder