On-Page SEO Audit Tool

An on-page SEO audit checks every element of a webpage that affects its Google ranking — title tag length and keyword placement, meta description optimization, heading structure (H1-H6), keyword density and placement, content length and readability, internal and external link patterns, image alt attributes, URL structure, and schema markup signals. This tool checks 25+ of these factors and gives each a pass/warn/fail rating with specific fix instructions.

A score of 80–100 means the page is well-optimized and ready to compete on page 1. A score of 60–79 indicates good fundamentals with specific issues holding it back — fix critical and warning items first. A score below 60 indicates significant on-page problems that are likely suppressing rankings regardless of your backlink profile. The highest-impact fixes are: keyword in title, keyword in H1, sufficient content length, and meta description present.

Target 0.5%–2.5% keyword density for your primary keyword. Below 0.5% means the keyword is under-represented. Above 3% risks keyword stuffing signals. Strategic placement matters more than raw density — prioritize: title tag, first 100 words, at least one H2, and the meta description. Natural keyword variations (LSI keywords) are equally important and don't count against your density.

For competitive keywords (KD 40+), aim for 1500–3000 words. For low-competition informational queries (KD 0–30), 800–1500 focused words is often sufficient. Word count matters less than topical completeness — covering all sub-topics and reader questions is more valuable than padding. Use the heading structure analysis in this tool to spot topical gaps.

Key readability improvements: (1) Keep sentences under 20 words on average, (2) Keep paragraphs to 3–5 lines, (3) Use simple common words instead of jargon, (4) Use subheadings every 300–400 words to break up content, (5) Use bullet points and numbered lists for instructions and comparisons, (6) Start paragraphs with the conclusion, then elaborate. Google's Quality Raters Guidelines explicitly reward content that is "easy to read and understand" for the target audience.