What is FAQ schema markup? +
FAQ schema is structured data (JSON-LD format) added to your webpage that tells Google your page has a FAQ section. Google may display these Q&As directly in search results as rich snippets, significantly increasing your SERP visibility and click-through rate.
Does FAQ schema still work in 2026? +
Yes. FAQ schema is still valid and recommended by Google. While Google reduced FAQ rich result display for some commercial sites in 2023, it still works for authoritative, health, and government sites. Even without visible rich results, it helps Google understand your content better for SEO.
How do I add FAQ schema to WordPress? +
Three ways: (1) Paste the JSON-LD code in a Custom HTML block in your page editor. (2) Use a plugin like Rank Math or Yoast SEO that has a built-in FAQ block. (3) Add it to your theme's header.php file for site-wide FAQ schema. Option 1 is easiest for single pages.
How many FAQ items should I add? +
Google recommends 3–10 FAQ items per page. More than 10 can look spammy. Focus on genuine questions visitors actually search for. Each answer should be 50–300 words — specific enough to be useful but not so long it loses focus.